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State-of-the-art NFC tags will allow fans to earn rewards simply by tapping season ticket holder passes on card readers placed at Kings Team Store and concessions
February 21, 2013
By: DAVID SAVASTANO
Editor, Ink World Magazine
The Sacramento Kings have partnered with industry innovators Kovio and Proximiant in a groundbreaking effort to enhance the season ticket holder experience at Sleep Train Arena through creative implementation of near field communication (NFC) and RFID technologies. With guidance from Kovio, the Kings have issued specially-designed card passes to all season ticket holders. Each pass is embedded with a NFC tag that allows fans to accrue reward points simply by swiping their pass on terminals c...
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